1. Preface & Applicability

Your registration, browsing, order placement, payment, and use of all Platform services constitute your voluntary acceptance, understanding, and agreement to this Privacy Policy. If you disagree with any clause herein, please cease using the Platform immediately.

2. Types of Personal Information We Collect

The Platform adheres to the principles of legality, necessity, and minimization. We only collect information necessary for e-commerce transactions and will never excessively collect private data.

2.1 Information Actively Submitted by Users

• Account Information: Mobile phone number, nickname, encrypted login password.
• Delivery Information: Full name, contact number, shipping address for goods delivery and logistics distribution.
• Transaction Information: Order records, purchase records, payment vouchers, invoice information, and after-sales service records.
• Customer Service Information: Texts, images, and chat records generated during consultation, complaints, returns, and exchanges.

2.2 Automatically Collected System Information

When you access the Platform, the system automatically obtains device information for risk control protection and user experience optimization, including device model, IP address, browser type, access time, browsing records, click behaviors, and page staying duration.

2.3 Cookies and Similar Technologies

The Platform uses Cookies to maintain login status, retain shopping carts, and optimize product recommendations. You may disable Cookies via browser or mobile device settings. Disabling Cookies will not affect basic browsing functions, though partial advanced functions may be restricted.

3. Purposes of Information Usage

We only use collected information for the following legal purposes without unauthorized misuse:

1. Complete transaction services including order placement, payment, shipment, logistics, returns and exchanges.
2. Guarantee account security, conduct risk control verification, and prevent malicious behaviors such as brushing orders, fraud, and account theft.
3. Push order notifications, logistics reminders, and after-sales messages via SMS and in-platform messages.
4. Provide personalized product recommendations based on browsing and purchasing behaviors, and optimize platform products and activities.
5. Handle user consultations, after-sales requests, complaints and disputes.
6. Comply with statutory requirements of taxation, supervision and judicial authorities.

4. Information Sharing and Disclosure

The Platform will never sell, rent or resell users’ personal information. Information is only shared with third parties under the following necessary and compliant circumstances:

4.1 Authorized Third Parties for Information Sharing

• Logistics Couriers: Share consignee name, contact number and address solely for goods delivery.
• Payment Service Providers: Facilitate payment completion and fund settlement.
• Technical Service Providers: Server, SMS and security risk control providers for technical maintenance only.
• State Authorities: Provide information in compliance with legal provisions, judicial rulings and administrative investigations.

4.2 Business Transfer and Restructuring

In case of merger, acquisition or asset transfer of the Platform, the transferee shall abide by this Privacy Policy. Any changes to data processing rules will be publicly announced in advance.

5. Legal Rights of Users

You are entitled to the following legal privacy rights:

1. Right to Know: You have the right to be informed of the Platform’s rules for information collection, usage and storage.
2. Right to Inquiry and Correction: You may modify personal data such as shipping address and mobile phone number in the personal center.
3. Right to Deletion: You may apply for personal information deletion if there are no pending orders or unresolved disputes.
4. Right to Account Cancellation: You may apply to cancel your account. All personal information will be anonymized except data required by law to be retained.
5. Right to Withdraw Consent: You may disable marketing SMS and product push notifications at any time without affecting normal shopping services.

6. Information Storage and Security Measures

6.1 Storage Period

• Transaction order data: Retained for 3 years after transaction completion for compliant accounting and after-sales rights protection.
• Risk control and access logs: Retained for 1 year.
• Data mandated by law: Stored in accordance with statutory retention periods.

6.2 Security Protection

The Platform adopts encrypted transmission, firewalls, data isolation and permission control technologies to protect user data. Internal employees have signed confidentiality agreements and are prohibited from unauthorized export or disclosure of user information.

7. Minor Protection

The Platform targets adult consumers. Minors shall use the Platform under the accompaniment and consent of guardians. The Platform will not actively collect minors’ private information. Any improperly retained minor information will be deleted promptly upon discovery.

8. Third-Party Links

The Platform may contain third-party payment channels and external jump links. Third parties have independent privacy policies. The Platform shall not be liable for third-party privacy security, and users shall verify third-party terms independently.

9. Policy Updates

We reserve the right to revise this Privacy Policy due to legal updates or business adjustments. Major changes will be prominently displayed on the platform homepage or pop-up windows. Continued use of the Platform constitutes acceptance of the updated clauses.

10. Supplementary Provisions

1. If any clause is deemed invalid, the validity of the remaining clauses shall not be affected;

2. The final interpretation right of this Privacy Policy belongs to the operating entity of this e-commerce platform.